In a highly competitive marketplace, having a holistic and all-embracing marketing approach can be the difference in whether your business and its latest campaign deliver results. Perhaps that isn’t something you can always manage though. Whether it’s manpower, time, resources, knowledge, or budget, there are any number of reasons why you don’t feel confident that you can deliver in-house. There are ways around this. You could try to train up existing staff. You could try recruitment. You could farm it out to freelance or contract work. You could stretch yourself thin by working with various agencies all taking control of individual campaign aspects. Or, better yet, you could hire a full-service agency.
A full-service agency has the in-house capabilities and the capacity to take creative control to manage a brands marketing campaign, all under one roof. Full-service agencies offer everything you could possibly need to have your best shot of success, managing your marketing, advertising and promotional needs to deliver cohesive and relevant solutions tailor-made for your brand. Featuring a multi-functional and diverse team of talent, experience, and knowledge, full-service agencies offer bespoke solutions and strategies. Working with a full-service agency, as opposed to working with multiple agencies or trying to divide work to freelancers, will make your life that little bit easier. Here’s how…
Often proving to be far more cost and time effective than spreading your budget (and yourself) thin by dividing assets across different agencies, trying to train existing staff, or recruitment drives, a full-service agency will work within your budget and ensure it is used wisely and effectively to maximise results. Finding an alternative to a full-service agency will only mean your budget is burnt out, whereas a full-service agency will break down the contract in-house, fully utilising the budget where appropriate. Costing more than just money, dividing work between different sources – whether that’s freelance or surplus agencies – will also be incredibly time-consuming with more people getting involved resulting in more time spent communicating and getting everyone in sync. Not to mention the stress of it all… Working with a full-service agency and giving them control will allow your business to divert vital, in-house resources to other parts of the business.
Imagine having to communicate and manage multiple creative personalities, ideas, approaches and takes on how you should represent your brand in its latest campaign. It would get messy. Having one point of contact in the form of a full-service agency would help to develop a deeper understanding of your brand and a more consistent approach to its campaign. Jumping between resources for various brand aspects would mean there are conflicting ideas and a lack of cohesive understanding, whereas a full-service agency could provide the means for a better understanding of a brands values to help deliver consistent messaging across the board. Full-service agencies require less ‘hands-on' management, with the agency taking charge to create a more united strategy.
Like the benefits of various agencies or freelance work, a full-service agency will have a dynamic team with various levels of knowledge, expertise, and experience. The difference though: a full-service agency means your brand will be in the right hands with all the know-how, all under one roof. A full-service agency allows you to work with a fantastic, unified team with all the experience managing and assisting various campaigns with a multitude of clientele across industries, meaning they have all the expertise to understand what works and what doesn’t for your brand within your marketplace.
Whilst you may not always possess all the skills or manpower in-house to get the job done to a high degree, a full-service agency does. With a diverse team of talent and experience, they will also have an incredibly varied skillset that’s well-equipped to fulfil all your needs, bringing a creative vision to life and delivering on the brief to make your campaign a reality. They also come with the benefit of being a breath of fresh air, providing an original perspective and new ideas. In-house, the team may be burnt out or missing a key detail or idea. New blood in the form of a full-service agency can revitalise a fatigued campaign, creating a new outlook and giving it further life.
Speaking from experience, full-service agencies have the unique opportunity to adapt and grow along with your business. They have the facilities, experience, and flexibility to scale their work to fit developments with your brand and its campaigns. They can work towards both long- and short-term goals. This opens a fantastic potential to create a lasting working relationship where a full-service agency understands the goals and the vision of the brand, and they can react to any changes in the business directly as circumstances or goals change over time. At Minto, many clients remain loyal to us, using our diverse team for various services as campaigns and plans evolve and new opportunities arise. We understand clients, and they understand us. That’s what makes many of our relationships so strong and allows us to form lasting partnerships through our deeper understanding and knowledge of a brand, and its products and services.
